Mansoor Jamal

Independent Creative Director

Residential Address:
C-704, Rohan Jharoka, Yemalur Main Road, Kempapura, Bellandur, Bangalore 560037

Education

St.Michaels Academy, Higher Secondary School, Chennai, India (1999)
Graduated from S.R.M Visual Communication, Chennai, India (2003)

Skills

Copy Writing – English, Hindi
Creative & Film Direction
Video Editing – Case Study Videos, Scratch Film and Storyboard Presentations

Portfolio

You can follow the link below to have a look at the work I have done over the years. Please get in touch for more clarity on the projects.

View Portfolio

Strengths

19 Years of Experience in Advertising

Ogilvy and Mather, Chennai as a Junior Copywriter (2004-2006)
Ogilvy and Mather, Delhi as a Senior Copywriter (2006-2007)
McCann Erickson, Bangalore as an Associate Creative Director (2007-2015)
Orchard Advertising, Bangalore as a Creative Director (2015-2017)
Leo Burnett Orchard, Bangalore as Senior Creative Director ( 2017-2018)
22 Feet Tribal WW, Bangalore as Group Creative Director (2019-2022)
CureFit as Head of Creative (2022-2023)
Turno, Marketing Director - Creative and Content (February 2023 - August 2023)
The Rooted Collective - Founder & Independent Creative Director (October 2023 - Current)

Brands Worked on Previously

Last Few Pitches Won

Yamaha (2020) | Gordons Gin (2020) | Flipkart Refurbished (2020 – 2021) | MPL Gang Wars (2020) | Porter (2021)

Work that Created an Impact

Bajaj Finserv Social Commerce - Being a hybrid creator brand channel, the challenge was different as I had to set up the positioning for each of the three channels, devise the content
strategy for each as well as set up an efficient approval process with the agency partners. Unbox Electronics reached 67K followers in 8 months leading to overachieving it’s target by
15%.Cult Fit - My first experience on the brand side. Changed the landscape of how performance marketing films were executed while maintaining the brand tone of fun and fitness. Every film was met with a minimum VTR of 0.35. It ended this year with the best FitStart sale film with Hrithik Roshan that had the highest VTR for the brand.I’ve also created Cult’s First OOH campaign that had over 500 hoardings across India. I also created Cult’s first shortest format web series on Instagram and through multiple social ideas saw its followers increase from 100 K
at the start of the year to 1 Million in October 2022.Britannia Cheese - Disney Planes Promo - The client was looking for a simple idea to sample cheese among kids during the screening of the movie, Disney Planes. But we were looking higher. The idea literally flew with the target audience. The kids loved the way received their free sandwiches. Mission Accomplished.Le Eco Mobiles - My Last Post - The clients brief was to come up with 3 posts for celebrities tied up with the launch of the Le Max 2. The campaign ‘ My Last Post’ gave them six million social media impressions for the three posts we came up with.

Continued...

TVS RTR 160 - The Film titled ‘Top Cop’ was McCann Bangalore’s film of the year (2011). Sales skyrocketed to 22,000 bikes in a month. A record for TVS
Apache.TVS Apache RTR Matte Black - The commercial for TVS Apache Matte Black was well received with racers and performing enthusiasts. It won the most sales for the brand
again in a quarter in the year 2014.TVS Apache Transformers Promo - Transformed a simple promo brief into an ambient / instillation idea for the fans of TVS Apache. The project gave the TVS Apache FB page an additional 1.5 lakh likes.Amazon.in- The film for Raksha Bandhan received over 5 Lakh YouTube views and over 50 shares
in just one week.

Leadership

DDB 22 Feet Tribal WW - Joined 22 Feet in 2019 to head the Creative copy team. Was asked to rebuild from scratch from the heavy attrition that year. Now lead a team of 20 writers across different levels. Won pitches in 2019 – 2020 to get the numbers and profits back on track till Covid hit. And even in a period of gloom we’ve moved the needle to win four baby elephants at Kyoorius 2021.

Achievements

Client: Nirlep Non Stick Pans, One Show Design Merit Award 2011. It was also entered in the McCann Erickson Book which showcases their best pieces worldwide.
Brand: Onida Washing Machine, Luerzer’s Archive Entry in the June-July 2011 issue
Brand: Dish TV - 4 finalists in Abbys 2011
Brand: Hero Motosports for Rally Life Navigator, 4 Baby Elephants - Kyoorius 2021
Brand: Absolut Vodka, Young Glory December 2021 Finalist
Brand: Tanishq for Ring Selector, 2 Baby Elephants - Kyoorius 2022

Internal Awards

McCann Erickson Star Award - 2013
Leo Burnett A Team - 2017
Kicked off For The Win for 22 Feet - A special vertical that specializes in gaming brands and platforms.

Organizational Acheivements

Won the MPL Gang Wars Integrated pitch to kick off a whole new gaming division for Tribal called 'For The Win'. It is the biggest win for the division that helps 22 Feet to pitch for more clients in the gaming industry.

Tools I like to Use

Apart from my scribbling pad and pen, when I need ideas, I also use the below few tools which come into use during a busy work day.

Figma - For reviewing Landing Pages
Slack - Project Management
Miro - For Mind map brainstorming
Canva - For quick presentations
iMovie for Case Studies

Outside the Cubicle

Full time Dad | Love to capture anything that catches my eye | Written articles for Incredible India | Certified first responder | Go Pro when I go cycling.

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